Thursday, June 17, 2010

Day 127, June 16 2010

life guard tower 26 - Ocean Park, Santa Monica CA
trash collected for 20 minutes
5.5 pounds
502.2 pounds total
When I walked onto the beach I saw the remnants of what must have been many Subway lunch boxes strewn across the sand. This was disturbing for many reasons.
1. There was so much trash!
2. The gulls were getting it out of our trash cans because they have no lids!
3. Why couldn't the people who had enjoyed their lunch deposited it in a can that wasn't full by walking oh say......50 feet or so up or down the beach?
Why we need to have lids on trash cans at the beach. Can't change a tiger's stripes. Gulls are scavengers.....
This cup got me thinking again about corporate responsibility in regards to their products end of life, or what lawmakers call - Extended Producer Responsibility.
Basically, the cost of disposing, or reclaiming their product sustainably is incorporated into the cost of making the product.
What a good idea!
Germany is ahead of the curve by years in implementing this practice.
Where is the USA?
The people are back, and so is the trash. I enjoy seeing families have a day out at the beach. You can see the palpable difference in their faces and demeanor as the sun, waves and sand wash away their stressful life that waits for them maybe even as soon as they get to their cars. But my feelings are mixed about summertime and more people because plainly, there is a lot of trash left behind from their day in the sun.

What if everyone took a bag to the beach and picked up trash that wasn't their own when they left. OR just picked up their own?

Join me this Sunday with Surfrider WLAM Chapter for International Surfing Day's Big Beach Cleanup, there will be prizes and music and lots of fun stuff. COME ALONG

Also - check out Heal the Bay's weekend long event - SAVE OUR SURF