Sunday, January 23, 2011


"IT STARTS WITH ME" - a short film by Destin Cretton

My friend Danielle of the blog, "It Starts With Me," was featured at the Sundance Film Festival as a winner of the Brita Filter For Good Contest. I am so inspired by watching her in this brief film. 

She came out onto the beach in Santa Monica with me over the summer. This film is about the cigarette butt cleanups that she started when she got home. So far she has collected way over 13,000 cigarette butts off of Wrightsville Beach, in NC. 

What strikes me most about the film, is that you never know who you are going to meet, connect with, what inspiration sparks from that chemistry, and then all of the wondrous outcomes that develop because of these chance encounters. 

I am so grateful that they included a brief bit in the film on The Daily Ocean. A special thank you to the film's director Destin Cretton for including me in his project. I hope you enjoy watching it as much as I did. Here is how to find Danielle, and how to find Mark. Enjoy.


  1. Wow...and here I thought people were cutting down on smoking... Where I live the people I come in contact with do not smoke.. Strange isn't it? BTW Danielle's kids crack me up..."underwear" and 'stick that cigarette up your butt'... btw it would be nice to see those butt receptacles at S.M. as well as other beaches along our coast!.

  2. Hey Sara....
    I am going to start a month of cleanup in Huntington Beach. I will spent an hour picking up trash a day and keep all of the trash and document the findings. I surf in this garbage everyday and want more people to be involved. It will start on Feb 1st I am looking for some advice or links to use for this endeavor. Let me know.
    Andre Faubert

  3. Hi Andre

    I think that is so awesome that you want to do that. I will email you to brainstorm ideas!! Super cool!

  4. Best experience ever... and I'm beyond happy that Destin included you and Mark... and was able to make a film that gives hope and inspiration for the future...

    Thank you for everything...

    Looking forward to that 365th clean up... :)


  5. D -

    Here's to collaborating our efforts for years and years to come!! I'm fired up and so glad I met you!!!